The Marketing Challenge: To sell shirts in an online store on a website frequented by digital sound geeks.
The Solution: I wrote fun, short, irreverent copy.
2-page E-mail Flyer
(E-mail Notice)
Company:
C.O.R.E (Consortium on Reading Excellence)
(reading competency programs for K–12 educators)
The Marketing Challenge: To get the word out of a new reading assessment tool to select groups of educators as quickly as possible.
The Solution: I brainstormed, created a team, wrote and designed a 2-page color flyer with samples, and distributed by e-mail — all in less than 2 weeks, from launch meeting to completion.
The Marketing Challenge: To create web content describing the amenities of a Sierra ski resort and its environs to support the dot.com’s lodging promotions.
The Solution: I conducted extensive research, created the site organization, and wrote succinct yet content-rich copy for the site, taking care to make good use of key words to optimize search engine rankings.
Company: Stanford Alumni Association Travel/Study Group (global travel programs for alumni and the public)
The Marketing Challenge: To send monthly
e-mails to Stanford Travel/Study's most frequent travelers to give them an 11th-hour opportunity to join a soon-to-depart trip.
The Solution: After receiving a rough draft from the trip specialist, I come up with an appropriate subject line and compelling content that includes a short letter from the director and three main highlights of that particular program.
Press Release
(E-mail Announcement)
Company: Silver Bullet Group
(sales messaging solutions)
The Marketing Challenge: To announce the company’s CEO’s involvement in contributing a chapter to a forthcoming book, with the purpose of adding to his industry credibility and status.
The Solution: I prepared a press release that combined newsworthiness with the worth of the CEO as a sales and marketing messaging expert, quoting him and listing his credentials.
