Professional Achievements in Marketing
• Founder and head of a marketing creative and editorial services consulting business since 2001,
serving a broad range of clients, from nonprofit organizations and institutions of higher learning to retailers,
manufacturers, service providers, publishers and authors, providing creative direction, campaign strategies,
web content, print copy, e-mails etc.
• Began and/or grew in-house marketing creative departments for 3 major companies:
– IDG Books: trade publisher of best-selling mainstream consumer book series
(imprints: …For Dummies, Frommer’s Travel Guides, Webster’s, etc.)
– Inmac: business-to-business computer accessories direct mail cataloger
– Wadsworth Publishing Company/Thomson Learning: college textbook publisher
• Winner of 3 Gold Awards and 3 Silver Awards for copywriting and copy directing, Catalog Age magazine
• Winner of Award of Merit for creative directing, Western Art Directors Club
• President, Gamma Alpha Chi Advertising Sorority, San Jose State University
Professional Achievements in Journalism
• 1st woman journalist on staff of San Francisco Examiner sports department (wrote a weekly wintersports column)
• Sole San Francisco Examiner staff writer at the Innsbruck Winter Olympic Games
• 1st woman president of the Northern California/Nevada Ski Media Association
